01Our story · Noida, India
A thread passed from hand to hand.
Vera Verve is an India-based home décor company working in crochet and macramé. We develop and manufacture products for domestic wholesale and export buyers, with a current range spanning lighting, wall and spatial décor, living and dining, nursery and kids’ décor, and lifestyle accessories, alongside separate Christmas, Halloween and Easter collections.
- Where
- Noida, India
- What we make
- Crochet and macramé home décor, by hand
- Who we make for
- Wholesale and export buyers
02Responsible practices
SMETA 4-Pillar audited, May 2026.
Our Noida facility underwent a SMETA 4-Pillar audit on 30 May 2026, conducted by EUROCERT Inspection Services Pvt Ltd. The audit covered labour standards, health and safety, environment and business ethics.
- Labour standards
- Health & safety
- Environment
- Business ethics
Inside, the work is still done by hand.
03Our story, in four chapters
One thread, four chapters.
Chapter I · Practice
The first lesson was never written down.
It began with patience and repetition. Skills were shared through demonstration and guided practice, passed from one pair of hands to the next.
Skills passed on by demonstration, not in writing.
04 CHAPTER II · FORM
A craft carried forward into a new form.
The same care that shaped everyday pieces now shapes our collections. Hand techniques stay at the core, while forms and functions evolve to belong in contemporary spaces.
- Crochetnoun · /krəʊˈʃeɪ/
- Loops worked with a hook to create the textile’s pattern and form.
- Macraménoun · /məˈkrɑːmeɪ/
- Cord knotted by hand to create structure, texture and openwork.
05At the worktable
Real hands, real floor.
From here, our pieces go out to buyers in India and abroad.